ProsPhoto is on a worldwide campaign with over thirty major International
advertisers representing more than one hundred manufactures; to capture the
wealthiest consumer groups in the world!
We need models age 38+.
Please read on to understand what is behind this landmark effort of ProsPhoto
and its clients.



       • Boomer Women and Affluence – One huge, affluent segment wields more spending clout than any other: Baby-Boomer
women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore.
With successful careers, investments made during the “boom” years, and inheritances from parents or husbands, they are more
financially empowered than any previous generation of women. –
Mary Brown, Carol Orsborn, Ph.D., Marketing to the Ultimate
Power Consumer—The Baby-Boomer Woman

      • Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial
wealth. –
MassMutual Financial Group–2007

       • Of the 743 women of wealth interviewed with at least $3 million in investable assets, 61.2% accumulated their fortunes
through corporate employment, their own or a family business or a professional practice. Only 38.8% of the women had married
into or inherited their money. –
Women of Wealth, 2004, by Russ Alan Prince and Hannah Shaw Grove

      • High-net-worth women account for 39% of the country’s top wealth earners; 2.5 million of them have combined assets of
$4.2 trillion. More than 1.3 million women professionals and executives earn in excess of $100,000 annually. 43% of Americans
with more than $500,000 in assets are female –
MassMutual Financial Group–2007

      • Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the
largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will
experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands
want to resonate with. –
Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York

      • The more mature luxury consumer places the highest priority in making memories and experiences. They don’t buy things to
have more things; they want the experience to go along with it. Luxury consumers expect superior quality and are extremely
discerning. –
Pam Danziger, president of Unity Marketing

      • The 55 to 75 year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury
items. –
Barbara Kleger, president of 55+ Consulting

      • Wealthy boomer women are the marquee players in our country’s culture and commerce. They are educated, have a high
income, and make 95 percent of the purchase decisions for their households. –
Karen Vogel, The Women’s Congress and co-
founder and president of New Generation Event Solutions

       • Once the college bills are out of the way and children launch their own households, the discretionary spending power of 50-
plus women soars. They spend 2.5 times what the average person spends. Women are the primary buyers for computers, cars,
banking, financial services and a lot of other big-ticket categories. –
Marti Barletta, Primetime Women

       • The Baby Boomer Generation has more money, leisure time and technology than any other generation in history. They can
not only stay in touch with family and friends but actually continue to pursue their careers while traveling. Thanks to Wi-Fi, satellite
Internet hookups, e-mail and cell phones, baby boomers can continue running businesses from RV’s from just about anywhere in
the United States. –
Baby-Boomer Magazine.com

Please contact us if you are over forty and are interested in starting out a
new career. We have many opportunities for women over forty who have
maintained their figure!


Please Contact Us:  model-selection@prosphoto.com