Currently there are more than 97 million households in the United States, and that number is expected to reach 103.2 million by the year 2000. The target audience for consumer providers is consumers between the ages of 25 and 54, who account for 44 percent of the total U.S. population. Within that group, 40.4 million are between the ages of 25 and 34; 43.3 million are between the ages of 35 and 44; and 32.3 million are between the ages of 45 and 54: All prime ages for purchasing power. Without question, Babyboomers are the most targeted area presently for Corporate Amercia.
Consumers between the ages of 45 and 54 are especially good targets for consumer purchases. As such, they are more likely to feel the need for a change and most importantly, they are more likely to be able to purchase their needs.This area has been neglected in the fashion and arts industry by usages of younger models,actors and actresses that fail to reach this primary consumer market.
As quoted from "Consensus"
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